Marketing Analytics Africa
Set to Redefine the Future of Marketing in Africa Source: Original
Marketing Analytics Africa
(MAA) is proud to announce the return of its annual marketing conference
scheduled to take place on Saturday, May 24th, 2025, at the Landmark Events
& Conference Centre, Victoria Island, Lagos. This year’s conference, themed
“Marketing in the New Economy: Data-Driven Success in Challenging Times”,
reflects the urgent need for African marketers, businesses, and policy leaders
to evolve with the digital era and economy and reshape Africa’s marketing future.
According to Victor
Ojeakhena, the Co-Founder/CEO of Marketing Analytics Africa, the Africa
Marketing Technology and E-commerce Conference (AMTEC) is an annual marketing
event that brings together thought leaders, executives, marketing innovators,
and data strategists from across Africa to explore the latest trends, tools and
tactics in martech, e-commerce, data intelligence, and customer experience
optimisation, all essential for thriving in today’s economic landscape.