SEB SOCIAL | AT THIS TIME

What's Buzzing in Nigeria: From Tinubu’s Lavish Rewards to TikTok Pranks and Peter Obi’s Debt Alarm

Nigeria’s digital streets have been nothing short of electric this July 2025. From social media showdowns and celebrity controversies to political critiques that are rattling government windows, here’s your ultimate guide to what’s trending across platforms, from X to WhatsApp.

Government, Grit & Gratitude: Tinubu’s Gift to the Super Falcons

President Bola Tinubu made headlines by awarding members of Nigeria’s Women’s National Football Team, the Super Falcons, ₦150 million each, national honors, and 3-bedroom apartments. While many celebrated the gesture as long-overdue recognition for women in sports, critics questioned the timing and scale of the reward, especially amid healthcare strikes and rising economic pressure.

SEB SOCIAL | AT THIS TIME

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The Pulse of Social Media: Nigeria & Global Trends at this Time

From political twists in Abuja to viral dance moves sweeping Johannesburg and Jakarta, social media continues to shape conversations and culture. This month, platforms like Instagram, TikTok, Facebook, and X (formerly Twitter) are serving up a mix of protest, pride, memes, and AI-powered creativity. Here’s a deep dive into what’s trending now, and why it matters.

Nigeria: Activism, Afrobeat & Social Buzz

Pop Culture and Viral Moments

Nigerian youth are rewriting the rules of digital engagement, with trending phrases like “No Gree For Anybody” asserting a bold self-assured attitude across TikTok and X. Dance challenges like Shallipopi’s Pluto Moves have turned streets, churches, and weddings into mini performance stages, while the nostalgic Koroba hairstyle has made a fashion comeback among Gen Z influencers.

International content creators are picking up local phrases too. Kai Cenat’s infamous shout , “Just give me my money!”, has become a meme anthem across Nigeria’s TikTok. Meanwhile, Afrobeats superstar Davido finds his 2015 hit Dodo revived by a new wave of content creators vibing to the track.