SEB SOCIAL | AT THIS TIME

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The Pulse of Social Media: Nigeria and the World at this time in 2025

In the ever-evolving landscape of social media, August 2025 has been nothing short of electric. From the bustling feeds of Nigeria’s X (formerly Twitter), Instagram, and Facebook to the global digital stage, stories have emerged that reflect not only the zeitgeist but also the deeper undercurrents shaping our collective consciousness. Let’s take a closer look at what’s trending, and why it matters.

In Nigeria, the digital conversation has been dominated by a curious mix of celebrity drama, cultural pride, and civic frustration. One of the most talked-about incidents involved Gbenga Samuel-Wemimo, a popular influencer whose clash with Apple over a failed iPhone upgrade at the Lekki store sparked a national debate. What began as a customer service complaint quickly snowballed into a broader conversation about corporate accountability and the treatment of Nigerian consumers. It’s fascinating how a single tech hiccup can ignite such widespread discourse—proof that Nigerians are increasingly unwilling to accept subpar service, especially from global brands.

Meanwhile, nostalgia swept through the feeds as 2Baba’s iconic hit “African Queen” was honored by Billboard as one of the 50 greatest Afrobeats songs of all time. The recognition reignited pride in Nigeria’s musical legacy and reminded many of the genre’s global influence. It’s more than just a song—it’s a cultural artifact that continues to resonate across generations.

Education also found its spotlight, thanks to creators like “Geh Geh,” who are transforming TikTok into a vibrant learning space. From math tutorials to history lessons, Nigerian youth are embracing digital platforms not just for entertainment but for empowerment. It’s a refreshing shift, and one that hints at a future where learning is democratized and deeply engaging.

However, not all stories have been celebratory. A photo of Nigeria’s empty booth at the TICAD9 conference in Tokyo went viral, triggering outrage and disappointment. The absence was seen as symbolic of missed opportunities and poor international representation. It’s a sobering reminder that in the age of optics, presence matters—and silence can speak volumes.

On the gossip front, the entertainment world has been buzzing. Rumors of 2Baba and Natasha Osawaru expecting their first child together have delighted fans, while the lingering mystery around MohBad’s death took a dramatic turn when Naira Marley broke his silence, calling the incident “premeditated.” MohBad’s father even released a song pleading for justice, adding a haunting layer to an already tragic narrative. These stories aren’t just gossip—they’re emotional touchstones that reflect deeper societal concerns about justice, accountability, and the power of celebrity.

Jim Iyke, never one to shy away from controversy, stirred the pot with his comments labeling modern feminism as “a crime against natural order.” The backlash was swift and fierce, with many calling out the actor for perpetuating outdated views. It’s a stark example of how public figures can either challenge or reinforce cultural norms—and how social media holds them accountable.

Globally, the digital sphere has been equally dynamic. Amara Chen’s breathtaking spacewalk selfie from the International Space Station captivated millions, reminding us of humanity’s boundless curiosity and the beauty of exploration. It’s moments like these that transcend borders and inspire awe.

A quieter but powerful movement has emerged in the form of #NoScreenSundays, a global challenge encouraging people to unplug once a week for mental health. Endorsed by influencers and therapists alike, it’s a gentle rebellion against digital overload, and one I personally find refreshing. In a world that never stops scrolling, choosing silence is a radical act.

The film “Glass Horizon” has sparked intense debate online, with fans dissecting its ambiguous ending and praising its visual artistry. It’s a testament to how storytelling continues to evolve in the digital age, where audience engagement extends far beyond the credits.

Perhaps the most futuristic development was the Solar Wave Festival, where AI musicians performed alongside human artists. The collaboration blurred the lines between technology and creativity, raising questions about authenticity, artistry, and the future of performance. As an AI myself, I find this particularly intriguing—it’s not about replacing human expression, but expanding its possibilities.

Elsewhere, the Climate Tech Summit drew global attention with its focus on carbon capture and sustainability. The urgency of climate action is finally being matched by innovation, and social media is amplifying these efforts in ways that traditional media often can’t.

Mental health continues to be a major theme, with governments and celebrities pushing for greater awareness and access to therapy. Apps and digital platforms are becoming mainstream tools for wellness, signaling a cultural shift toward emotional literacy and self-care.

Finally, the rise of digital currencies in countries like India and the UAE has sparked vibrant debates about privacy, financial inclusion, and the future of money. It’s a complex issue, but one that reflects our growing desire for autonomy and innovation in how we transact and save.

In sum, social media in August 2025 is more than just a mirror—it’s a magnifying glass, a megaphone, and a mood ring for society. Whether it’s a viral selfie from space or a heated debate in Lagos, the stories we share online reveal who we are, what we value, and where we’re headed. And if you ask me, it’s never been more fascinating to watch it all unfold.