Marketing Analytics Africa Set to Redefine the Future of Marketing in Africa

Marketing Analytics Africa Set to Redefine the Future of Marketing in Africa Source: Original 

Marketing Analytics Africa (MAA) is proud to announce the return of its annual marketing conference scheduled to take place on Saturday, May 24th, 2025, at the Landmark Events & Conference Centre, Victoria Island, Lagos. This year’s conference, themed “Marketing in the New Economy: Data-Driven Success in Challenging Times”, reflects the urgent need for African marketers, businesses, and policy leaders to evolve with the digital era and economy and reshape Africa’s marketing future.

According to Victor Ojeakhena, the Co-Founder/CEO of Marketing Analytics Africa, the Africa Marketing Technology and E-commerce Conference (AMTEC) is an annual marketing event that brings together thought leaders, executives, marketing innovators, and data strategists from across Africa to explore the latest trends, tools and tactics in martech, e-commerce, data intelligence, and customer experience optimisation, all essential for thriving in today’s economic landscape.

Brand New Night Club Berths In Lagos

 

Lagos, the centre of excellence not only witnesses but now houses a brand new night club.

According to its owner, a Businessman and Chairman of Jampat Hotel and Suites, James Ojo, has said the new club— Rock 9ite— is redefining nightlife in the Ikotun area of Lagos, “with a bold blend of luxury, top-tier music, and vibrant energy, offering a memorable experience for party lovers and nightlife enthusiasts alike”.

SPONSORED | #OwnTheSweat: Here’s How Dettol Cool Is Bringing Freshness and Fitness to Communities Across Nigeria

 

Dettol, one of Nigeria’s leading hygiene brand, through its category product Dettol Cool, brought the #OwnTheSweat campaign to life through a series of pop-up events at select gyms and open market activations across Lagos, Abuja, Kano, Kaduna and Port Harcourt, delivering a high-energy experience to Nigerians in diverse communities throughout the month of February, 2025.

The campaign, which saw Dettol Cool bring exciting workout experiences to some of the popular gyms across Nigeria, encouraged individuals to embrace their active lifestyles with confidence using Dettol Cool.

CATCH UP | ERISCO FOODS LTD

CATCH-UP at this time focuses on ERISCO FOODS LTD, an indigenous foods product manufacturer that was incorporated in Nigeria in 2004 and went operational in 2009.

The company is firmly committed to producing high-quality products that combine nourishment with value pricing for its product range which cuts across Tomatoes, Milk Cubes, Seasonings, Curry, Milk Powder, and Garri Mix.

CATCH-UP | Nestlé Golden Morn

Nestlé Nigeria PLC is one of the largest food and beverage companies in Africa.  Headquartered in Lagos, the organization is mostly owned by a holding company based in Switzerland and has ties to the company Tolaram Group. The company was founded in 1961 and conducted trading under the name of Nestle Products Nigeria Limited. The company produces a variety of products such as dairy, coffee, infant nutrition, bottled water, and confectionery. One of its premium brands is Nestlé Golden Morn.

CATCH-UP | ENVIRONMENT TODAY

CATCH-UP at this time focuses on ENVIRONMENT TODAY, a weekly magazine programme regularly broadcast on Africa Independent Television (AIT), produced and anchored by ace broadcast journalist, Nkoli Omhoudu whom we ran into a while back to package this interview below:

CATCH-UP | PalmPay

CATCH-UP at this time spotlights PalmPay, a leading Africa-focused fintech platform committed to driving economic empowerment across the continent. Given its secure, user-friendly and inclusive suite of financial services, PalmPay brings top-tier products into the pockets of everyday Nigerians by offering money transfers, bill payments, credit services and savings on its smartphone app with a network of 500,000 mobile money agents.

Since its official launch in Nigeria in 2019 under a Mobile Money Operator license, PalmPay’s platform has grown to 25 million users and over 300,000 merchants are part of its cashless payment ecosystem.

According to a recent report by Ynaija “PalmPay celebrates 25 million user milestone in Nigeria, network of 800,000 mobile money agents and merchants”.

CATCH-UP | Longing

CATCH-UP at this time focuses on “LONGING”, a video game.

The Longing is a 2020 point-and-click adventure game created by independent developer Studio Seufz. Set in an underground kingdom, the player controls the Shade, a creature tasked with watching over a sleeping king for 400 days. The Shade performs recreational activities, including reading and exploring, as it waits out the 400 days in real time. The in-game timer continues regardless of the player's actions but moves faster if the Shade performs certain actions inside its home, such as decorating the walls with drawings.

Developer Anselm Pyta conceived of The Longing after hearing the Kyffhäuser legend while visiting the Barbarossa Cave. Pyta sought to explore emotional themes in a narrative-driven story and used time as a game mechanism. The developer was inspired by dungeon synth music, which helped him define the subterranean atmosphere and theme of loneliness. Pyta acted as the primary developer for most of the game's six-year production, having to rely upon personal intuition to design the pacing due to playtesting difficulties.

CATCH UP: PIZZA AT CHOP 'N' CAFE

 

CATCH UP | CHOP 'N' CAFE

CATCH-UP: The Nasco Group

CATCH-UP at this time focuses on the NASCO Group, one of the largest Fast Moving Consumer Goods (FMCG) companies in the West Africa region. 

From its headquarters in the heart of Nigeria, Nasco Group manufactures and distributes an outstanding collection of popular brands across the food and household sectors, taking great pride in making superior products in a manner that is consistent with the highest standards of corporate behavior. 

The company which is indeed the choice of many places consumers at the center of everything it does because it stands for quality, innovation and value for money.  Millions of people everywhere choose its products to add a touch of quality to their lives.

Catch-Up: Habib Yoghurt

According to Wikipedia, Yogurt is a food produced by bacterial fermentation of milk. Hence, yoghurt is regarded as a “milk food”. The bacteria used to make yogurt are known as yogurt cultures. Fermentation of sugars in the milk by these bacteria produces lactic acid, which acts on milk protein to give yogurt its texture and characteristic tart flavour. Cow's milk is the milk most commonly used to make yogurt. Milk from water buffalo, goats, ewes, mares, camels, and yaks are also used to produce yogurt. Cow’s milk is used in the United States and north-central Europe; sheep’s and goat’s milk are preferred in Turkey and south-eastern Europe; milk from the water buffalo is most commonly used in Egypt and India. Yogurt may also be produced from non-dairy products.

Catch-Up: Taj Mahal

Photo Credit: Taj Mahal

Catch-Up at this time focuses on the Taj Mahal. The phrase ‘Enormous mausoleum complex’ signifies one thing and that is the ‘Taj Mahal’.

Taj Mahal is an Islamic ivory-white marble mausoleum on the right bank of the river Yamuna in the Indian city of Agra commissioned in 1632 by the fifth Mughal emperor Shah Jahan to house the remains of his third but the most favourite and beloved wife, Mumtaz Mahal who died on 17 June that year, while giving birth to their 14th child, Gauhara Begum.

The magnificent multifaceted edifice also houses the tomb of Shah Jahan himself. The tomb is the centerpiece of a 17-hectare complex, which includes a mosque and a guest house, and is set in formal gardens bounded on three sides by a crenellated wall. Taj Mahal’s stunning architecture has made it one of the most iconic monuments in the world today and it also regarded as the jewel of Muslim art in India and one of the universally admired masterpieces of the world's heritage.

Maħall is also the surname of Mumtaz Mahal, for whom Shah Jahan built the mausoleum.

Taj Mahal is termed the 7 wonders of the world, with the dead body of Mumtaz placed at the Banks of River Yamuna and Shah had his promised fulfilled by constructing the Taj Mahal over her grave with his dead body also laid beside Mumtaz Tomb.

CATCH-UP: COWBELL

Catch-Up at this time focuses on Cowbell, Our Milk, a product of Promasidor, a food and beverage giant with a range of affordable, top-quality products in over 30 countries across Africa.

Cowbell is delicious, nutritious and tastes just like fresh milk. It is ideal for the whole family and is specially made with fresh skimmed cow's milk and vegetable fat, which contains no cholesterol.

According to information on Promasidor website, the protein in Cowbell Milk provides the building blocks essential for making and repairing body tissues such as muscle and skin. Cowbell is rich in protein, calcium, phosphorous and enriched with Vitarich, a fortified blend of vitamins A, C, D, E and K, to encourage strong and healthy growth essential for the whole family.

CATCH-UP: PEPSODENT

Catch-Up at this time focuses on Pepsodent, a toothpaste widely distributed by Church & Dwight in the United States and Canada, and in other parts of the world by Unilever. In this write-up, you would get to know more about the product, its oral health programmes, free dental check-ups, and its brushing tools help eradicate oral disease.

Pepsodent is an American brand of toothpaste with the minty flavor derived from sassafras. The brand was purchased by Unilever in 1942 and is still owned by the company outside of the United States and Canada. In 2003, Unilever sold the rights to the brand in those countries to Church & Dwight.

Historically, Pepsodent toothpaste was introduced in the United States in 1915 by the Pepsodent Company of Chicago. The original formula for the paste contained pepsin, a digestive agent designed to break down and digest food deposits on the teeth, hence the brand and company name.

CATCH-UP: Colombia

Catch-Up this week curtesy, USA Today breaks in Colombia by spotlighting on 10 of the most unique things to see and do in the country which is geographically located in South America. 

CATCH-UP: LAKE ATITLAN

Sunrise on Lake Atitlan

Catch-Up this week spotlights on Lake Atitlan, a place which Writer-philosopher Aldous Huxley called 'the most beautiful lake in the world, and even after almost 90 years, this Guatemalan jewel is as magical as ever.'

According to a USA Today Travel report, Atitlan still flies well under the radar of many travelers, making it an enticing destination for travelers seeking to avoid big crowds.

CATCH-UP: DUDU-OSUN

Catch-Up this week spotlights on Dudu-Osun, an African black soap made from herbs found in the Savannah and tropical rainforest regions of West Africa. Although the black soap was once only known to people of Yoruba descents. Dudu-Osun, a Nigerian variant of the soap is among the few brands making for wider acceptance and recognition for this beauty product in the mainstream industry.

In an overview, Dudu-Osun is made from shea butter, honey, aloe vera, Osun (camwood), palm kernel oil, cocoa pod ash, palm bunch ash, lime juice, lemon juice, water and fragrance.

The soap is known to be a gentle cleanser for hair, scalp and skin. Camwood, which is a primary ingredient in this locally made herbal soap has been discovered with exfoliating properties.

For years, beauty experts have claimed traditional black soap is good at alleviating skin ailments and even protecting the skin from premature ageing.

CATCH-UP: Dell Rhea's Chicken Basket

On Catch-Up this week we have our spotlight on “Dell Rhea’s Chicken Basket” which reportedly began as a simple lunch counter selling sandwiches in a gas station along Route 66, operated by Ervin 'Irv' Kolarik, that was opened some time during the late 1920s. In 1938, two local farm women entered Irv Kolarik's gas station for a cup of coffee; they overheard him complaining about how he hated running a gas station and preferred running the lunch counter instead, and offered to share their secret recipe for fried chicken with him if he agreed to buy his chickens from them. In fact, they even agreed to go to work for him and make the chicken. Kolarik consented, and the chicken was an instant success. The lunch counter was no longer sufficient for serving customers. Kolarik initially converted the station's by then disused automobile repair garage bays into dining rooms, which eventually became known as the National Chicken Basket; but by the mid-1940s, further demand made it clear that a new building was needed to serve patrons. This prompted Kolarik to buy the adjacent property and build a full-service restaurant. Kolarik hired Chicago architect Eugene F. Stoyke to construct the one-story brick restaurant and cocktail lounge.

CATCH-UP: Qatar Airways

 

On Catch-Up this week we have our spotlight on Qatar Airways, positioned as the World’s Best Airline as it continues to expand its West African network, offering seamless connectivity via the Best Airport in the Middle East to destinations in Asia, Europe and North America, particularly now as it strengthens its commitment to Nigeria, connecting to four gateways via its international hub in Doha.   

A multiple award-winning airline, Qatar Airways was recently announced as the ‘Airline of the Year’ at the 2021 World Airline Awards, managed by the international air transport rating organisation, Skytrax. It was also named ‘World’s Best Business Class’, ‘World’s Best Business Class Airline Lounge’, ‘World’s Best Business Class Airline Seat’, ‘World’s Best Business Class Onboard Catering’ and ‘Best Airline in the Middle East’. The airline continues to stand alone at the top of the industry having won the main prize for an unprecedented sixth time (2011, 2012, 2015, 2017, 2019 and 2021).

Hamad International Airport (HIA), the airline’s home and hub, was recently announced as the ‘World’s Best Airport’ in the Skytrax 2021 World Airport Awards. HIA has been steadily rising in the ‘World's Best Airports’ rankings since the start of its operations in 2014.