The Heads of Advertising Sectoral Groups (HASG) have endorsed the full implementation of the new Advertising Industry Standards of Practice (AISOP) guidelines, Punch Newspapers reports.
*Excerpts from press statement*
▪️New guidelines will not affect contracts signed before the effective implementation date, but explained that new contracts between advertising agencies, media houses and advertisers will be based on the new guidelines.
▪️Advertisers have the freedom to start the agency selection process
with a large number of agencies and are at liberty to carry this out in stages.
▪️Payment of the pitch fee will apply from the final strategy stage of
the selection process and limited to a few agencies depending on the
advertisers’ capacity to pay.
▪️Media establishments are encouraged to engage stakeholders before
any rate increase, taking into account that advertisers and agencies have
numerous options of media channels.
▪️In the event of a post-engagement rate increase, the guidelines recommend the communication of a 30-day notice to clients/advertisers before implementation.




