Microsoft Faces Legal Reckoning Over AI Pricing Transparency in Australia
In a
dramatic turn of events that underscores the growing scrutiny of tech giants’
pricing practices, Microsoft has been sued by the Australian Competition and
Consumer Commission (ACCC) for allegedly misleading millions of Australians
regarding its AI-integrated Microsoft 365 subscription plans.
The lawsuit, filed in federal court, accuses Microsoft of failing to adequately inform approximately 2.7 million personal and family plan subscribers about a critical third option available to them when the company announced a steep price hike tied to the inclusion of its AI assistant, Copilot.