Why women should stop relying on men’s wealth — Jemima Osunde

The Rise of Financially Independent Women: Jemima Osunde’s Call and the Cultural Shift in Nigeria

In a bold and unapologetic statement, Nollywood actress Jemima Osunde ignited a nationwide conversation about women’s financial independence. Her post on X (formerly Twitter) challenged the growing trend of women aspiring to be “rich housewives,” relying solely on their partners’ wealth. With biting wit, she asked, “Work his ass off for money? Wetin do your own ass? You don’t want to work? In this economy?” Her message was clear: the fantasy of being financially supported without contributing is not only outdated but impractical in today’s economic climate.

Osunde’s words resonated deeply, especially among Nigeria’s Gen Z, who are increasingly rejecting traditional gender roles and embracing self-sufficiency. While some critics argued that her stance oversimplifies the challenges women face, such as limited access to childcare or employment opportunities, many applauded her for delivering a necessary wake-up call. Her post became a rallying cry for women to pursue careers, build businesses, and take control of their financial futures.

This cultural shift is reflected in the evolving narratives of Nollywood itself. Films like “King of Boys,” “Lionheart,” and “Smart Money Woman” showcase powerful female leads who are not only emotionally resilient but also financially savvy. These characters are no longer confined to domestic roles; they are CEOs, strategists, and entrepreneurs, reshaping the perception of women in Nigerian cinema.

Beyond the screen, real-life Nigerian women are leading the charge. Entrepreneurs like Oluwatosin Olaseinde, founder of Money Africa, are revolutionizing financial literacy. Yvonne Johnson’s fintech startup Indicina is expanding access to credit across Africa, while Ada Osakwe’s Agrolay Ventures is empowering women in agribusiness. Temie Giwa-Tubosun’s LifeBank is saving lives through healthcare logistics, and Chioma Ikokwu has built luxury brands that blend style with substance. These women exemplify vision, resilience, and a commitment to mentoring the next generation.

Gen Z women in Nigeria are particularly attuned to this movement. They value financial independence as a marker of personal growth and freedom. Many are turning to freelancing, remote work, and side hustles, investing early and budgeting wisely. Surveys show that they prefer relying on personal savings over external support and are actively seeking ways to overcome systemic barriers.

Jemima Osunde’s statement was more than a viral moment, it was a reflection of a broader transformation. As Nollywood, Gen Z, and Nigeria’s entrepreneurial landscape evolve, the message is unmistakable: women are no longer waiting for wealth to be handed to them. They are building it, owning it, and inspiring others to do the same.

This is not just a shift in mindset, it’s a revolution in motion.