Lagos, NBC project N5bn trade fair sales

NBC Trade Fair 2025 - Wema Bank Ignites Lagos’ Business Pulse

The bustling economic heart of Lagos is abuzz as the NBC Trade Fair, hosted by Wema Bank, officially commenced yesterday at the Whitestone Event Centre in Ikeja.

This three-day event, running from October 24 to 26, has drawn the attention of entrepreneurs, small business owners, and economic stakeholders across Nigeria, marking a significant moment in the country’s commercial calendar.

Following the resounding success of its Island edition earlier this year, the NBC Trade Fair returns to the mainland with renewed vigor and an expanded vision.

Organized in collaboration with Naija Brand Chick (NBC), the fair is designed to empower micro, small, and medium enterprises (MSMEs) by offering them a vibrant platform to showcase their products, engage with customers, and build brand visibility.

The event features a diverse array of vendors spanning fashion, food, skincare, lifestyle, and more, creating a dynamic marketplace that reflects the entrepreneurial spirit of Nigeria’s commercial capital.

Wema Bank, through its digital banking platform ALAT, is not only facilitating commerce but also enhancing financial inclusion. Attendees can open accounts on-site, participate in spin-the-wheel giveaways, and enjoy exclusive shopping rewards when using Wema Bank or ALAT debit cards. These incentives are part of the bank’s broader strategy to deepen customer engagement and support grassroots businesses.

In a nod to social responsibility, the fair also aligns with Breast Cancer Awareness Month. Wema Bank is offering free breast cancer screenings to the first 300 women who attend the event, alongside access to affordable healthcare plans starting at just ₦1,200. This initiative underscores the bank’s commitment to community wellness and women’s health.

The NBC Trade Fair has, over the past five years, become a cornerstone for MSME development in Nigeria, having supported over 3,000 businesses with exposure and growth opportunities.

This year’s edition includes a business masterclass aimed at equipping entrepreneurs with digital marketing skills, particularly in leveraging social media to scale their ventures.

As the fair unfolds, it is expected to generate significant foot traffic, stimulate local commerce, and foster meaningful connections between vendors, consumers, and financial institutions.

With its blend of enterprise, education, and empowerment, the NBC Trade Fair 2025 is not just a commercial event—it is a celebration of Nigeria’s resilient and innovative business landscape